Experimentation and optimizing marketing campaign to optimize business metrics
Experiment with ads/campaign structures on partners such as Google, Facebook and other marketing channels
Adapt to new product features and roll out changes from successful tests
Identify optimization opportunities / growth, and analyze the impact and effort required
Analyze vast numbers of marketing data consist of but not limited to customer data, digital performance, content marketing
Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
Research using both past and secondary data to find opportunities or growth within the industry
Design, monitor and implement experiments
Make data driven recommendations and monitor performance based on recommendations

Requirements

At least 2 years of working experience in marketing analytics or related fields
Strong analytical and problem-solving skills including ability to independently drive analysis concluding with rationalized recommendations
Proficiency in Excel is a must
Experience in using SQL
Good business acumen and familiar with digital marketing data: google, facebook, appsflyer
Bachelor's degree in any field which requires data analytics and logical thinking
Ability to work well with colleagues across different functions
Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
Interest in fintech and high level of curiosity
Fluency in both written and spoken in English and Bahasa Indonesia

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Marketing Analyst