Make an impact
of your own.

KOL Program Manager

Capital Region, Iceland
Posted on Tuesday, July 4, 2023
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities and Capabilities
- Research and identify key influencers within the Crypto, web3, and Fintech space in the Philippines and beyond.
- Strategize, plan, and execute influencer/KOL marketing initiatives at scale across all our social media channels (Twitter, Instagram, YouTube, TikTok, etc.)
- Define creative strategy for branded content, draft creative briefs and negotiate influencer/KOL deliverable agreements
- Report on the impact of influencer/KOL marketing activity, provide insights into and POV on the most effective ways to measure individual channels.
- Produce branded content with influencers/KOLs to support milestone events (product launches, major marketing moments, etc.)
- - Collaborate closely with stakeholders across the company to produce branded content to support business growth.
Utilize analytical tools to track campaign conversion performance
- Work with social media partners to identify opportunities to position as a leader in the crypto, blockchain, and web3 space.
- 3+ years of experience in marketing, advertising, communications, or a related discipline
- Excellent written and verbal communication skills
- A general understanding of the crypto and blockchain space
- A bachelor's degree in communications, public relations, or an equivalent field
- Motivated, self-starter with a passion for all things crypto
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.