Make an impact
of your own.

Search Engine Marketing Expert (SEO/SEM)

Coins.ph

Coins.ph

Marketing & Communications
Shanghai, China
Posted on Monday, June 24, 2024

Responsibilities

  • Plan, develop and implement our SEO strategy to improve the overall marketing performance
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Identify our users to better target identified users
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements

  • 3 years of experience as Search Engine Marketing Specialist or similar role
  • 3 years of experience with planning and implementing a successful SEO strategy
  • Experienced in web analytics, marketing, and business development
  • Experience with A/B testing and other testing metrics
  • Knowledge of HTML, CSS, JavaScript
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Solid crypto industry experience