Make an impact
of your own.

Manager/Sr. Manager Digital Marketing

Coins.ph

Coins.ph

Marketing & Communications
Shanghai, China
Posted on Jul 16, 2024
Coins.xyz is a Coins crypto global trading platform. powering an open financial system through its trusted and globally licensed platform where individuals and businesses can easily trade and manage digital assets.

Responsibilities

  • Drive user acquisition for the company across paid media
  • Lead, conceptualize and run the execution of digital marketing ad campaigns across various ad networks and platforms
  • Design and implement test plans to understand drivers of conversion and adoption
  • Conduct keyword and audience research to identify relevant target segments for campaigns
  • Perform A/B testing and implement strategies to continuously optimize performance and user acquisition
  • Generate regular reports to measure campaign performance and areas for improvement
  • Analyze data and optimize campaign budgets, CPI, CAC and other key performance metrics
  • 8、Lead SEO and SEM and analyze performance metrics to formulate effective SEO strategies
  • 9、Devise optimization strategies to enhance search engine results and rankings.

Requirements

  • 5-8 years of experience in growth and performance marketing​​
  • An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
  • Proven track record of delivering results & driving user acquisition
  • Project management, prioritization skills & ability to manage multiple projects at different stages of development
  • A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit Exceptional project & time management skills
  • Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker
  • Ability to anticipate issues and resolve them based on sound business judgment