Business Development Representative (APAC)
Finmo
Company Description
Finmo is a global, fast-growing startup headquartered in Singapore, built on the foundation of real-time payment rails. Our platform provides connected Financial Intelligence to CFOs and Finance teams. Our product is a Treasury Management System that connects all your banks, accounting systems, ERPs, and payment rails into one intelligent platform, designed specifically to meet the needs of modern CFOs and finance leaders
Our Mission:
To automate mission-critical finance operations by providing one unified command center for real-time cash and liquidity, automated reconciliation, cross-border payments, and FX/treasury control so Finance teams can see everything, decide faster, and act in moments instead of hours.
Job Description
As a Business Development Representative (BDR) at Finmo, you’ll be the first touchpoint in our GTM engine blending classic outbound prospecting with Account-Based Marketing (ABM) motions to engage high-value Finance, Treasury, and FinOps teams across global markets.
You’ll research, engage, and qualify prospects, build personalized outreach programs, and collaborate with Sales, Solutions Engineering, and Marketing to drive pipeline momentum.
What You’ll Own
1. Prospecting & Outbound Engagement
Research and identify ICP-fit accounts and stakeholders (Finance Controllers, Treasury Managers, CFOs, FinOps leads).
Execute hyper-targeted outbound across cold calls, email, LinkedIn, WhatsApp, and industry events.
Personalize outreach using contextual triggers (expansion, funding, FX inefficiencies, multi-entity complexity, cross-border volume).
Maintain high-quality activity across outbound channels with structured cadences.
2. Qualification & Discovery
Conduct short discovery conversations to uncover pain points related to treasury, FX, cash visibility, and finance operations.
Apply qualification frameworks such as MEDDIC / SPICED to ensure clean handoff to AEs.
Assess account readiness and prioritize opportunities based on impact and urgency.
3. ABM Strategy & Execution
Develop and implement Account-Based Marketing (ABM) playbooks for priority accounts and verticals (Logistics, HR/Payroll, F&B, Travel, SaaS, Creator Economy).
Build and run multi-channel campaign sequences (email, LinkedIn, events, webinars, content, ads) tailored to account personas.
Partner with Sales, Marketing, and Solutions Engineering to design personalized content, landing pages, value propositions, and micro-pitches.
Work closely with design, digital, and content teams to deliver compelling and contextually-relevant ABM assets.
4. Collaboration & Internal Alignment
Sync weekly with AEs and Solution Engineers to refine messaging, share insights, and iterate on ICP signals.
Partner with Growth/Marketing to identify content gaps and develop targeted micro-campaigns.
Ensure crisp communication across teams for smoother handoff and predictable pipeline progression.
5. Reporting, Analytics & CRM Hygiene
Maintain clean and organized CRM (HubSpot/Salesforce) records.
Track key KPIs: outbound activities, reply rates, qualified meetings, conversion rates, and pipeline contribution.
Analyze campaign and outreach performance to optimize targeting and messaging.
Qualifications
- Bachelor's degree in Accounting, Finance, or an adjacent field
- 2+ years of experience in a value-based sales model, preferably in IT Services & Consulting or SaaS industry.
- Ability to communicate value to senior-level executives and proven experience in building and sustaining strong strategic relationships
- Excellent written & verbal communication and presentation skills
- Ability to manage strategic, consultative selling tactics and techniques
- Ability to travel to client sites & industry events up to 40% of the time
Additional Information
Performance Metrics
Qualified Meetings (MQLs & SALs)
Outreach to meeting conversion
Pipeline contribution & CRM quality