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Marketing Analyst



Marketing & Communications, IT
Jakarta, Indonesia
Posted on Friday, December 8, 2023

  • Experimentation and optimizing marketing campaign to optimize business metrics
  • Experiment with ads/campaign structures on partners such as Google, Facebook and other marketing channels
  • Adapt to new product features and roll out changes from successful tests
  • Identify optimization opportunities / growth, and analyze the impact and effort required
  • Analyze vast numbers of marketing data consist of but not limited to customer data, digital performance, content marketing
  • Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
  • Research using both past and secondary data to find opportunities or growth within the industry
  • Design, monitor and implement experiments
  • Make data driven recommendations and monitor performance based on recommendations


  • At least 2 years of working experience in marketing analytics or related fields
  • Strong analytical and problem-solving skills including ability to independently drive analysis concluding with rationalized recommendations
  • Proficiency in Excel is a must
  • Experience in using SQL
  • Good business acumen and familiar with digital marketing data: google, facebook, appsflyer
  • Bachelor's degree in any field which requires data analytics and logical thinking
  • Ability to work well with colleagues across different functions
  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
  • Interest in fintech and high level of curiosity
  • Fluency in both written and spoken in English and Bahasa Indonesia