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Business Architects



Mexico City, Mexico
Posted on Thursday, October 7, 2021

As Klar's Growth Operations Analyst you will be responsible for increasing our user acquisition and profitability metrics. It includes all paid and organic channels.

In this role, you’ll be working hand in hand with the CMO, but also with Design and Operations, Product, Research, and Brand to bring your ideas to life.

Klar growth operation manager scope oversee the following:

  1. Strategy

    1. Conversion channels management (mix, metrics, creatives)

    2. Awareness (top-funnel) channels management (mix, metrics, creatives)

    3. Attribution model

    4. Value propositions and key messages

  2. Operation

    1. Manage Klar acquisition channels

    2. Manage Klar acquisition budget

  3. Management

    1. Reporting to top management

    2. Growth targeting and planning

The biggest project for this role in 2020-2021 will be to deliver Klar growth targets to Serie B, including:

  • Blended Acquisition cost

  • Per channel Acquisition cost

  • Volume of Active users

(1) Acquisition team will need to be hired. For now, it will be dotted line with copywriters and creative team for performance assets. SEO and ASO copywriting will report to you.

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