Make an impact
of your own.

Who We Are

Yoco is one of Africa's largest fintech companies, building an ecosystem of intuitive, dynamic payments and business tools. These connected tools are easy to tailor to diverse business needs, enabling brave businesses to do better and grow.

Founded in 2015, we now process over US$3 billion annually for over 400,000 businesses.

We are powered by over 330 people across our three talent hubs in the Netherlands and South Africa. We come from different backgrounds and have different viewpoints, so we can keep building cutting-edge financial tools for growing businesses.

We’re growing fast. With growth comes compelling challenges, which means that if you’re an ambitious problem-solver with big ideas you will be challenged, stimulated, and grow with us at Yoco. You have a passion for doing good. You’re bright and grounded, experimental and brave.

We believe growing together is a commitment and that it means being uncomfortable and overcoming problems, and when faced with such problems seeing opportunities where others see barriers. But we know it’s not for everyone.

We don’t stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other. We’re constantly evolving - and we’re doing it fast.

Be Brave and Grow With Us.

About The Product Marketing Team

We seek an experienced Product Marketing leader to drive revenue across the Yoco ecosystem of products with new and existing customers.

Product Marketers at Yoco sit at the meeting point of product, marketing and sales. Part of the Product organisation, the team works cross-functionally to ensure Yoco builds products that matter to our customers and develops and launches growth strategies and campaigns that drive acquisition, retention and monetisation.

Yoco has an ambitious and exciting product roadmap in the years ahead. With the product marketing function at Yoco still in its infancy, this is an opportunity to build on Yoco’s existing market leadership position in in-person payments and furth expand the adoption of our business software and financial products.

About The Role

As Head of Product Marketing you will lead, manage and develop a team of Product Marketing Managers and Associates dedicated to stewarding our product narrative across the business. Your team will be focused on go-to-market strategy, audience definition, positioning, messaging, competitive analysis and channel and sales enablement programs that bring this roadmap to life. You will own the go-to-market execution cross-functionally to drive product growth and adoption. The ideal candidate for this role has a strong background in GTM development, harnessing data, voice of the customer and stakeholder inputs to sharpen our engagement plans in the market.

Your Team Will Be Responsible For

• Marketing a set of products and features (i.e. Card Machines, Online Payments, Business Tools, Point of Sale, Capital) in close partnership with the Product, Sales, Brand, and Performance teams. They will act as the glue that brings these teams together when bringing products to market.
• Developing deep knowledge about the customers, market, competitors, & regulation.
• Building the value proposition, positioning, messaging for these products/features, keeping in mind customer needs & the competitive landscape.
• Adopting a portfolio view of all the products in the company, and ensuring that positioning makes sense relative to each other, in terms of pricing, positioning, and messaging.
• Ensuring that this value proposition is communicated via all the customer touch points (i.e. web, app, email, social media & other relevant marketing channels).
• Partnering with the Performance, Brand & Sales teams as well as external agencies to launch campaigns focused on customer growth.
• Setting and tracking success metrics for launch and campaign performance, and optimising through continuous testing.
• Driving revenue growth by improving customer acquisition, activation, engagement, retention & referrals.
• Evangelising internally about these products, their features, target segments, use-cases, and positioning relative to the competition.
• Enabling Sales & Support Teams with knowledge & material about these products.
• Gathering customer insights from customers & working closely with customer insights team, data analysts and product managers to understand and interpret the needs of customer segments, analyse market trends and feed these back into product teams
  
  

About You

• 10+ years of experience in product marketing and/or go-to-market experience in a high-growth environment, with a strong preference for experience in start-ups or scale-ups.
• 5+ years of leadership experience, with a team of >5.
• Strategic thinking and proven ability to drive integrated GTM plans, differentiated messaging and product growth; experience within payments and/or SMB software preferred.
• Clear history of enabling business development and sales teams to succeed and exceed their goals.
• Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
• Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.
• Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast-paced start-up environment.
• Degree in business, marketing, finance, information technology or another related field.
  
  

The people we’re looking for

We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.

Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.

So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.

Find Out More About Who We Are Here.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.