SEO Specialist Marketing · Cape Town (South Africa)
Yoco
SEO Specialist
Who we are
Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.
We’re the payments provider for over 200 000 self-employed, and process over US$3 billion annually.
We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.
Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.
We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem-solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.
We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.
Grow With Us.
About the role
The SEO Specialist drives Yoco’s organic search performance through consistent, data-informed execution across technical, on-page, off-page, and content initiatives. The role supports broader Growth and Marketing goals by increasing organic visibility and qualified traffic, delivering measurable improvements in rankings, traffic quality, and conversion-path efficiency.
This role owns the day-to-day delivery of SEO work, partnering closely with content, product, marketing and engineering teams to diagnose issues and drive optimisation initiatives guided by data and business priorities. The SEO Specialist operates independently within defined strategies, applying sound judgement and collaborating effectively across teams to ensure reliable and impactful execution.
What you will be doing
1. On-Page Optimisation
Conduct keyword research and map keywords to pages based on search intent, product positioning, and industry use cases.
Optimise metadata and on-page elements (titles, descriptions, headers, content structure, internal linking) to improve relevance and discoverability.
Collaborate with Content and Design teams to ensure new pages follow SEO best practices and align with user intent.
Maintain on-page hygiene by updating outdated content, addressing cannibalisation, and improving underperforming pages.
2. Technical SEO
Monitor and improve crawlability, indexation, page speed, Core Web Vitals, and overall site health.
Support the implementation and maintenance of structured data and schema markup across key templates.
Conduct regular technical audits using tools such as Google Search Console, Screaming Frog, Semrush/Ahrefs to identify issues and opportunities.
Identify and raise technical issues promptly, working with Product/Engineering to resolve them.
Ensure technical foundations support AEO/SGE readiness and align with best-practice guidelines.
3. SEO Content Strategy Support
Develop content briefs based on user intent, keyword and topic research.
Guide the optimisation of blogs, landing pages, and long-form content.
Analyse content performance and recommend content updates, expansions, or consolidations.
Ensure content aligns with Yoco’s product messaging, targeted industries, and overall Growth objectives.
4. Performance Analytics & Reporting
Track rankings, organic traffic, click-through rates, and conversion path behaviour.
Maintain dashboards and share weekly/monthly/quarterly performance insights.
Provide recommendations to improve visibility, engagement, and digital experience.
Investigate anomalies or traffic drops and propose root-cause solutions.
5. Off-Page SEO & Authority Building
Monitor the backlink profile and identify opportunities to strengthen domain authority and relevance.
Support ethical link-building through coordinated PR, partnerships, and digital outreach.
Identify harmful backlinks and manage disavow processes when required.
6. Cross-Functional Collaboration
Work with Marketing, Product, Engineering, and Content teams to execute SEO initiatives effectively.
Ensure SEO considerations are integrated into website updates, campaigns, and product releases.
Support A/B testing initiatives and contribute SEO insights to broader digital optimisation.
About you
4+ years of hands-on SEO experience.
Experience working across both technical and content SEO.
Demonstrated ability to manage SEO projects independently.
Bonus: familiarity with JavaScript SEO, UX, CRO, or broader performance marketing.
Strong proficiency with SEO tools, including GSC, GA4, Semrush/Ahrefs, and Screaming Frog.
Working knowledge of HTML/CSS fundamentals and a strong understanding of CMS platforms.
Ability to interpret crawl logs, technical audits, and on-page diagnostic reports.
Understanding of structured data and schema implementation principles.
Understanding of AEO/SGE and how on-page structure influences AI-driven search results.
Understanding of Core Web Vitals and the ability to interpret performance metrics.
Ability to translate SEO issues into clear technical requirements or tickets.
Competent in keyword research, content optimisation, and SEO performance reporting.
The people we’re looking for
We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.
Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.
So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
Find out more about who we are here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
- Department
- Marketing
- Role
- Growth Marketing
- Locations
- Cape Town (South Africa)
- Employment type
- Full-time
A partnership for your wellbeing
We believe that the best work comes from a place of balance and security. We see our benefits not as perks, but as a partnership to support your life, your family, and your ambitions.
- Need time to switch off? We offer 24 paid leave days annually, plus public holidays, so you can rest, travel, or simply handle life.
- Thinking about long-term security? We'll help you build a strong foundation with contributions to medical aid and gap cover.
- Putting your family first? So do we. We provide paid parental leave for mothers, fathers, and adoptive parents, along with family responsibility leave for unexpected emergencies.
- Ready to grow your skills? We provide an annual learning budget for you to invest in the courses, conferences, or training that will help you advance your career.
- Looking for your community? Find it here. From weekly company gatherings and team outings to employee-led clubs, we foster a connected culture where everyone belongs.
We're growing
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
Grow with us.
About Yoco
Yoco is the all-in-one digital commerce platform for small businesses.
As one of Africa’s largest fintech companies, we make it easy to sell anywhere, manage your business from anywhere, and grow with smart insights—all under one Yoco profile.
Founded in 2015, we've helped over 200,000 small businesses across South Africa accept card payments and access capital—often for the first time.
Our ecosystem of payments, software, and tools works seamlessly under one Yoco account. Behind it all is a global team of 350+ people across South Africa and the Netherlands, building world-class solutions for small business growth.